I'm on Panel Picker!

When it comes to strategy, eliminating the brief is probably one of my most "dangerous" ideas. I believe our discipline should be about enabling divergent thinking. Therefore briefing needs to be rooted in what we know works to support the creative process - 99x/100 that is not a perfectly templated piece of paper.

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Flipping the Script

Inspiration doesn't live on a white board or sticky notes. We shove people in conference rooms to “workshop” for days on end and load them up with crappy food and then expect them to have answers. It's no wonder we all feel like we're on a hamster wheel.

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Kaitlin Maud
Getting Back in the Saddle

As a strategist I thrive when I have time and space to observe & plan & think & read & write & listen. When I can work where and when I’m most comfortable and productive. When I have clients who respect me and value my point of view.

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Kaitlin Maud
9 Ways to Combat Creative Block

Every bosslady knows that creativity is an indispensable asset. Whether your business relies on creative output like photography or design, or whether you solve tricky financial and legal problems for clients, there is incredible value in being able to move between creative and analytical approaches.

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Kaitlin Maud